When a business decides to create a website, the issue of choosing a technology often seems technical and secondary.

But this is where the foundation is laid—either for flexible development or for constant limitations and overpayments in the future.

At KRYLA, we always approach the choice of technology through the logic of real business needs.

And here's how we look at the options:

(a solution created from scratch for individual tasks)

➔ When to choose:

Non-standard business model or complex integrations.

The need for maximum flexibility for product development.

➔ Examples:

● An international company with different terms of cooperation in each country.

● SaaS platform for a narrow industry.

● Service for ordering individual products.

➔ Features:

Full control over architecture and scaling.

High startup cost and long development period.

➔ Disadvantages:

Relatively high cost of initial development.

Longer time to launch.

The need for stable technical support after release.

Risks of dependence on the chosen development team (especially without internal technical resources in the business).

(development based on a ready-made software framework)

➔ When to choose:

Need flexibility without developing completely from scratch.

Suitable for specific products, portals, or internal systems.

➔ Examples:

● B2B portal for distrib'utors.

● Service booking platform.

● CRM for own processes.

➔ Features:

Stable base for development.

The need for professional support.

➔ Disadvantages:

Requires well-organized technical support and documentation. 

Not always suitable for small projects with simple requirements—can be "shooting sparrows with a cannon". 

Dependence on the correct architectural solution at the start (mistakes are difficult to fix at later stages).

(ready-made content management system) 

➔ When to choose: 

Standard tasks: company website, blog, small online store.

➔ Examples: 

● Corporate website of a logistics company.

● Blog of a consulting company.

● Small home goods store. 

➔ Features:

Large ecosystem of solutions and modules.

Quick launch at a basic level.

➔ Disadvantages:

Security depends on regular updates and proper configuration.

Structural limitations when scaling for complex or atypical tasks.

Dependence on ready-made templates and modules when trying flexible custom development.

(website builders and SaaS solutions)

➔ When to choose:

 Quick start without significant technical resources.

Short product lifecycle or niche testing.

➔ Examples:

● Online accessories store.

● Landing page for a startup. 

● Website for a local brand boutique.

➔ Features:

Very fast launch and simple administration. 

➔ Disadvantages:

Limitations in customization options (especially for complex business processes).

Dependence on platform policy (pricing, functional updates, API restrictions).

May lead to high costs in the long term due to subscriptions, transaction fees, or scaling limitations.

1. Understand the business task and development model.2. Determine the target audience and its expectations.

3. Determine the necessary functionality and type of integrations. 

4. Assess resources: budget, team, support capability.

5. Develop a scaling strategy, understanding the risks and complexity of future technology changes.